Case Studies - Mosaic Marketing Operations Miriam Pensa Marketing ...

case study #1

Revolutionizing Event ROI

The Challenge:

A major UK company was attracting impressive audience numbers to their flagship event, but the investment wasn't translating to revenue. The disconnect between attendees and actual business outcomes was clear.

Our Solution:

We transformed their approach by implementing a precision targeted- strategy:

- Developed comprehensive technical decision-maker profiles at target ICP accounts
- Crafted an engaging pre-event nurture program that sparked meaningful connections before the first handshake
- Partnered with BDR teams to execute timely, personalized follow- ups using data-driven cadences
-Built real-time dashboards to ensure every promising lead received the attention it deserved

Result

Improved quality of attendees resulting in 17% uplift in meetings compared to previous year.

case study #2

Building Out The MarTech Stack

The Challenge:

Company had a variety of MarTech tools but there was duplication and there had been no integrations due to internal concerns about data security. CMO wanted new tools – 6Sense and Uberflip. Database supplier was not GDPR compliant so only used in North America.

Our Solution:

Conducted review of tech stack with users, identified tools that were no longer needed. Met with vendors and developed a plan to onboard the new tech including integration and roll out to sales. Ongoing training to embed the new tools. Development of ABM dashboards to monitor account engagement and results.

Replaced non-compliant database provider with one that could be used globally.

Result

stack that was more widely used and supported allowing more marketing automation, better data driven insight and better customer journeys.

case study #3

Focus On Conversion Rates

The Challenge:

EMEA marketing team at this Fortune 500 B2B tech company was hitting MQL numbers but missing stage 2 opportunity conversions and closed won targets. Data was available but feedback was that weekly was not frequent enough.

Our Solution:

Conducted analysis to look at source of MQLs by volume and how each was converting in each market. Highlighted areas where improvement was needed and worked with the field marketing leads to come up with plans to address the gaps. Identified channels where leads were not converting and re-purposed budget to other areas.

Result

Significant improvement in conversion of MQL to Stage 2+ from 13% to 31% over a three year period. EMEA was consistently the best performing region for the company.

Here are some case studies from previous projects.

Revolutionizing Event ROI

Building Out The MarTech Stack

Focus On Conversion Rates